FRAME · Design work
From curiosity
to engagement.
How can a story about the living world contribute to audience engagement?
A sequence to explore
The La Salamandre case presented by OurFrame connects curiosity, knowledge, the perception of accessible solutions, collective efficacy and individual engagement.
This sequence is a working hypothesis. It helps teams discuss editorial decisions and the effects to observe; it does not demonstrate that change has already occurred.
Read about FRAME ↗Distribution
This page presents framing work. The associated distribution channels and results are not documented here.