Giving form to an impact intention

Which angle should we take? Which voices should be heard? Which characters should we follow? What tone, pace or format should we choose?

These decisions are connected to the intended impact. They are considered in relation to audiences, their habits and the mechanisms of change the project seeks to activate.

The aim is to design content with editorial and artistic rigour, capable of holding attention and relevant to the people it addresses.

Theory of Change provides a framework for this design. Teams retain their editorial and creative freedom. Initial hypotheses can evolve or be challenged by experience and results.

Producing with the right expertise

Each project calls for different skills.

Depending on its needs, OurFrame brings together journalists, creators, producers, researchers and filmmakers, through its own team or through editorial, artistic and technical partnerships.

The aim is to bring these perspectives into dialogue around one objective: turning the initial intention into content consistent with the subject, intended audiences and desired impact.

Distributing with intention

Distribution is an integral part of project design. The choice of channels depends on the intended audiences and the kind of encounter we want with them.

Depending on the project, distribution may involve our own media or external partners: television channels, platforms, cinemas, festivals, institutions, associations, creators or other media.