Building impact together

Our support draws on lessons from our own projects. It helps people who want to develop impact media using Theory of Change, including content creators, media organisations and funders.

Through our projects, we experiment, create and test hypotheses. Through our support work, we aim to make the best contribution we can to the wider impact media community.

That community includes you, us and everyone seeking change through the power of stories. At OurFrame, we believe in the social impact of audiovisual work. What we learn gives us tools to support others who share that conviction.

More about what we are learning ↗

Questioning to create better

Changing things through stories, yes. But how?

OurFrame offers informed support with the design, creation, editorial decisions and production of impact stories.

Several questions arise: how can we define the intended change, give it form in a story and prepare its encounter with audiences? How can we examine its effects without reducing creative work to indicators? How can we assess a story’s impact intention, its distribution conditions and the strength of the lessons it could provide?

These questions open a dialogue. OurFrame supports it with a method informed by research in social psychology and sociology.