Our media

Bringing each story where it can make a difference

Media contribute to our understanding of the world and can help shift perceptions and behaviours. Yet trust is eroding and attention is spread across ever more platforms, formats and sources. This calls for a rethink of how media design their content and reach their audiences.

At OurFrame, we develop and support media organisations, content creators and audiovisual professionals who want to use their influence for the common good. Together, we define the intended change, the audiences to reach and the mechanisms of impact, then bring these objectives into content creation, distribution and measurement.

With KAPAW, WaterBear and Louise va au cinéma, we test ways of designing and distributing stories, and learn from these experiences.

Impact journalism · French and German

KAPAW

KAPAW is an independent Swiss media organisation focused on consumption, transport and housing issues. From its Geneva and Zurich newsrooms, it investigates and gives a voice to people working towards a sustainable future.

By joining OurFrame in 2025, KAPAW strengthened its journalism and distribution capacity. OurFrame brings its approach to designing and measuring impact to this editorial work, in connection with how audiences use social media.

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Documentaries · International audiences

WaterBear

WaterBear offers documentaries and series about the future of the planet. Its content is available on a streaming platform and a television channel, both free of charge.

OurFrame supports this project with its structure and scientific approach, helping define the intended effects, understand how content reaches audiences and learn from the results.

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Cinema · Distribution and encounters

Louise va au cinéma

Louise va au cinéma distributes films and helps them meet their audiences. Its work combines cinema events, conversations with filmmakers and collaborations with cultural institutions. It also offers school screenings and educational resources for young audiences.

OurFrame recently acquired Louise va au cinéma to further develop its work in cinema. Its experience in distribution and dialogue with viewers informs the LAB’s thinking and experiments around distribution.

Discover Louise va au cinéma ↗

Looking for support with your media or content?

Let’s discuss the change you want to make possible.

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