Looking beyond attendance
A film can move people and raise awareness. Attendance and audience satisfaction, however, tell us little about what changes afterwards. The Festival du Film Vert aims to develop programming guided by explicit objectives for change and reach younger, more diverse audiences.
The proposed support
Together with OurFrame, the project aims to design impact programmes combining films, discussions, scientific perspectives and practical solutions. The support is intended to connect programming choices with the audiences involved, the changes sought and a method for examining their effects.
Evaluating effects on audiences
The 2027 and 2028 editions are planned as opportunities to evaluate and improve the method. The aim is to understand the effects of these programmes on audiences and adjust their design accordingly. This programme is seeking funding: the intended behavioural changes are not outcomes that have already been demonstrated.
Sharing with local groups
Lessons learned and the method are intended to be passed on to the Festival du Film Vert’s local groups, then shared with other festivals in Switzerland and internationally. The goal is to make the approach useful beyond a single edition.